Robin Yocum

Robin Yocum has 25 years experience as a media relations executive, newspaper reporter and freelance writer.
As a media relations executive, Robin has more than a decade of experience with one of the nation's largest banks and an internationally renowned research firm. In those positions he handled media relations, media training, crisis communications and a variety of other internal and external communications functions. He has placed stories in The New York Times, The Wall Street Journal, OMNI, and Business Week. He also placed a 60-second technology story on Monday Night Football and headed the media relations campaign for the infamous, "Napalm Train."
In his 13 years as a reporter, Robin won more than 25 awards for his writing, including some of the state's top honors. He has been a sports collectibles columnist and is a frequent contributor to several magazines. He was the co-author of the book, "Insured For Murder," the story of the Just Sweats murder-for-insurance scam.

Robin understands both sides of the media and can be a valuable contributor to your communications team. He can help in all facets of corporate communications and media relations in times of crisis and calm.
Yocum Communications
967 Maebelle Way
Westerville, OH 43081

office: 614.212.2344
cell: 614.378.3286

© 2005 Yocum Communications
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